About the Scuderia

On the 7th of February, 1962, the company Auto-Neuser was founded in the Maxtormauer 2-4 in Nuremberg. Still in the year of the formation of the company dealers contracts with the car manufacturers British Leyland and Alfa Romeo were concluded.

People knew that at Neusers company they were working late into the night. Therefore, it was not rare that discussions leded into the nighttime.

In 1968, the rooms at the Maxtormauer became too narrow and Fritz Neuser decided to build new at Röthensteig 2-4 in Nuremberg. The showroom as well as the car workshop and the cellar were spaned on 1.000 m². "When I visited the ready excavation pit, I got a fright because everything looked so big!" remembers Fritz Neuser.

On the 7th of December 1968, the opening was celebrated. As loaded guests, the German football master at that time, the 1. FCN with its successful trainer Merkel were attended as well as World, Europe and German masters of the most different sports.

After 27 successful service and sales years, the separation of the English brands followed in 1988 to develop the Ferrari representation, which Neuser had since 1980.
Special courses of the technicans and office workers were required by Ferrari as well as the best car workshop equipment. The cleanness of company was proverbial by Auto Neuser visitors, beyond the borders of Nuremberg.

What Fritz Neuser achieved with Alfa Romeo could not be repeated with Ferrari (Neuser, nevertheless, is proud of the fact, that he could allocated 12 new Ferrari in the beginning, in the year later up to 36 vehicles). With it, the company Auto Neuser belonged to the most top-selling Ferrari dealers in Germany. On the other hand, Germany is on second place worldwide in Ferrari selling from Maranello - behind the USA and Canada.

After 40 occupational years, in 2002 Fritz Neuser searched for a successor for his company. Lastly the solution of selling the whole real estate Röthensteig 2-10 was prefered, including Ferrari and Maserati dealers contracts. The acquisition of all Neuser employees by the new owner was Neusers sales condition. Nobody was dismissed.